Minty fresh recruitment!

Published: May 2006

Relay has pressed into service a million Tic Tacs in the latest strand of its multi-award winning marketing campaign.

Pictured left - Relay's Stephanie Lowe with some of the Minty Fresh Recruitment packs Famed for our memorable leave behinds – self assembly cereal cartons and sponge bags for breakfast briefings; chocolate eggs for an Easter recruitment drive; and imaginatively adapted ‘film posters’ to publicise client surveys – we are now giving employers a sweet time as they mull over the unique clutch of features and services they can enjoy.

Some 34,000 Minty Fresh Recruitment DM devices, which extol Relay’s refreshingly different way of doing things – and come complete with branded Tic Tac box - are being distributed to employers across West and North Yorkshire.

Says managing director, Steven Street: “We are renowned for our imaginative marketing vehicles and I still see many of our earlier leave behinds in clients’ offices – some nearly a decade old.

“Perhaps even more than our three national industry awards for excellence in five years, that sort of ‘shelf life’ demonstrates just how effectively our communications engage on the human level.”